Comments on: How much should I charge for pay per click advertising with my website? http://web-design-hosting-promotion.com/how-much-should-i-charge-for-pay-per-click-advertising-with-my-website/21/ Tomorrow's Web Technologies Questions Answered Today. Thu, 12 Jan 2012 18:45:53 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Boulder Colorado SEO http://web-design-hosting-promotion.com/how-much-should-i-charge-for-pay-per-click-advertising-with-my-website/21/comment-page-1/#comment-9045 Boulder Colorado SEO Thu, 12 Jan 2012 18:45:53 +0000 http://web-design-hosting-promotion.com/how-much-should-i-charge-for-pay-per-click-advertising-with-my-website/21/#comment-9045 Useful info. Lucky me I discovered your site unintentionally, and I am shocked why this accident did not happened earlier! I bookmarked it. Useful info. Lucky me I discovered your site unintentionally, and I am shocked why this accident did not happened earlier! I bookmarked it.

]]> By: how to design web http://web-design-hosting-promotion.com/how-much-should-i-charge-for-pay-per-click-advertising-with-my-website/21/comment-page-1/#comment-48 how to design web Tue, 23 Jun 2009 12:58:13 +0000 http://web-design-hosting-promotion.com/how-much-should-i-charge-for-pay-per-click-advertising-with-my-website/21/#comment-48 To define how much should you charge for every click you have to answer two questions first: 1. How much should you charge for 1 CPM (Cost per Thousand impressions) 2. What is the average click-through ratio of your website (number of clicks / number of impressions) Usually the cost per CPM varies between $ 0.5 and $ 10. That has to do with how much targeted is the audience which is exposed to the advertising message. If your site has a specific visitors profile then you can select a price that is closer to $ 10 per CPM. The average click-through ratio is about 5%, of course this varies a lot and depends on many factors like the effectiveness of the advertising message, the banner attractiveness etc. Supposing that the average click-through ratio of your website is 5% then the charge per click should be between $ 0.01 to $ 0.2. Again if the visitors of your site constitute a specific target group then the $ 0.2 per click is just fine. To define how much should you charge for every click you have to answer two questions first:

1. How much should you charge for 1 CPM (Cost per Thousand impressions)

2. What is the average click-through ratio of your website (number of clicks / number of impressions)

Usually the cost per CPM varies between $ 0.5 and $ 10. That has to do with how much targeted is the audience which is exposed to the advertising message. If your site has a specific visitors profile then you can select a price that is closer to $ 10 per CPM.

The average click-through ratio is about 5%, of course this varies a lot and depends on many factors like the effectiveness of the advertising message, the banner attractiveness etc. Supposing that the average click-through ratio of your website is 5% then the charge per click should be between $ 0.01 to $ 0.2. Again if the visitors of your site constitute a specific target group then the $ 0.2 per click is just fine.

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